The personal data we collect depends on how you interact with StudyAML.

Website Visitors

StudyAML may use cookies and similar technologies for the following purposes:

• to make the website function properly
• to remember cookie preferences
• to maintain website security
• to prevent misuse, spam, fraud, and unauthorised activity
• to enable website forms and demo booking functionality
• to support embedded scheduling tools
• to understand how visitors use the website
• to improve website content, structure, and performance
• to manage communications with prospective clients
• to measure marketing effectiveness, where applicable
• to support analytics, where enabled; and
• to provide a better and more relevant user experience

StudyAML may use the following categories of cookies and similar technologies.

Strictly Necessary Cookies

Strictly necessary cookies are required for the website to operate properly.

They may be used to:

• enable core website functionality
• remember cookie consent choices
• maintain website security
• prevent fraud or misuse
• enable forms to operate
• support basic website navigation
• protect against automated spam submissions; and
• maintain session integrity

Strictly necessary cookies do not usually require consent because the website cannot operate properly without them.

You may be able to block these cookies through your browser settings, but some parts of the website may not work correctly.

Preference Cookies

Preference cookies allow the website to remember choices you make.

They may be used to remember:

• language preferences
• region preferences
• display preferences
• form preferences
• cookie settings; or
• other user settings

These cookies help improve the user experience but are not always essential.

Where required, we will only use preference cookies with your consent.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors use the StudyAML website.

They may collect information such as:

• pages visited
• time spent on pages
• links clicked
• referral sources
• campaign sources
• browser and device type
• approximate location
• visitor journeys
• error messages; and
• website performance information

We use this information to improve website content, usability, performance, navigation, and user experience.

Where required, analytics and performance cookies will only be used with your consent.

Functional Cookies

Functional cookies support enhanced website features.

They may be used for:

• embedded scheduling tools
• demo booking functionality
• video content
• interactive website elements
• website forms
• chat functionality, where enabled
• CRM integration
• content personalisation, where enabled; and
• user experience improvements

Some functional cookies may be set by third party service providers.

Where required, these cookies will only be used with your consent.

Marketing and Advertising Cookies

Marketing and advertising cookies may be used to understand engagement with StudyAML content, measure campaign performance, or support relevant communications.

These cookies may collect information about:

• website visits
• pages viewed
• content engagement
• referral campaigns
• form interactions
• marketing source
• interactions with advertisements or promotional content
• newsletter or resource engagement; and
• return visits to the website

StudyAML may use marketing cookies directly or through selected third party providers.

Where required, marketing and advertising cookies will only be used with your consent.

Security Cookies

Security cookies help protect the StudyAML website, users, and systems.

They may be used to:

• detect malicious activity
• prevent misuse
• protect forms
• support authentication, where applicable
• prevent automated spam submissions
• detect unusual activity; and
• maintain website integrity

Some security cookies may be strictly necessary.

StudyAML may use third party tools and services that set cookies or similar technologies.

These may include:

• cookie consent management tools, such as Cookiebot or similar providers
• scheduling tools, such as Calendly or similar providers
• analytics tools, such as Google Analytics or similar providers
• CRM and marketing tools
• email marketing platforms
• video hosting platforms
• security and spam prevention tools
• website hosting providers
• embedded content providers
• customer support tools; and
• social media or professional networking tools, where enabled

Third party providers may process data in accordance with their own privacy and cookie policies.

Where third party cookies are non essential, they should not be set unless you have provided consent, where consent is required by law.

StudyAML may use a third party scheduling tool to allow prospective clients to select available demonstration times and submit booking information.

When you interact with an embedded scheduling tool, the scheduling provider may set cookies or similar technologies to:

• display available meeting times
• process booking information
• manage calendar availability
• support meeting confirmations
• support video meeting links
• manage cancellations or rescheduling
• prevent misuse; and
• measure scheduling performance

If you do not wish to use the embedded scheduling tool, you may contact us directly at contact@vykn.com.

Where we rely on legitimate interests, our interests may include:

• operating and improving our website and services
• responding to business enquiries
• managing commercial relationships
• delivering demos and sales processes
• protecting StudyAML proprietary materials and intellectual property
• preventing misuse, fraud, unauthorised access, and competitive misuse
• securing our systems and platform
• maintaining business records
• developing and improving our content and platform
• communicating with business contacts
• enforcing agreements and legal rights; and
• supporting responsible business administration

We will consider the impact of processing on affected individuals and will not rely on legitimate interests where those interests are overridden by individual rights and freedoms.

StudyAML may use website forms, CRM tools, email tools, and related technologies to receive enquiries, manage demo requests, communicate with prospective clients, and maintain business records.

These tools may use cookies or similar technologies to:

• submit forms securely
• reduce spam
• remember form progress or preferences
• identify whether a user has submitted an enquiry
• manage follow up communications
• measure engagement with StudyAML content; and
• help us understand the effectiveness of our website and campaigns

Where these cookies or technologies are not strictly necessary, we will use them in accordance with applicable consent requirements.

The StudyAML website may include embedded content from third party providers, such as videos, scheduling tools, forms, maps, documents, or social media content.

Embedded content may behave as though you have visited the third party provider’s website directly.

Those third parties may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content.

Where required, such content will not be activated until you have provided the relevant consent.

When you first visit our website, you may be presented with a cookie banner or consent management tool.

This tool may allow you to:

• accept all cookies
• reject non essential cookies
• manage cookie preferences by category
• see additional information about cookies; and
• change your choices later

Strictly necessary cookies may be used without consent where they are required to provide the website or a service requested by you.

Non essential cookies, including analytics, marketing, and certain functional cookies, will only be used where required consent has been obtained.

Consent must be freely given, specific, informed, and capable of being withdrawn.

You can change your cookie preferences at any time by using the cookie settings tool available on our website.

[Insert link or button: Manage Cookie Preferences]

You can also control or delete cookies through your browser settings.

Common browser controls allow you to:

• delete existing cookies
• block future cookies
• block third party cookies
• receive alerts before cookies are placed; and
• manage site specific cookie settings

If you block or delete cookies, some parts of the StudyAML website may not operate correctly.

The specific cookies used on the StudyAML website may vary depending on the tools and services enabled.

The table below should be completed and maintained based on the website’s live cookie scan and final configuration.

Cookie Name

Category

Purpose

Functional / Marketing

StudyAML / Website Platform

Strictly Necessary

Supports website operation and security

Helps protect the website against misuse

Security

Cookiebot or Consent Provider

Strictly Necessary

Records cookie consent preferences

Video / Embedded Content Provider

[Insert]

Calendly or Scheduling Provider

Functional

Enables demo scheduling functionality

Security Provider

Marketing

Google Analytics or Analytics Provider

Analytics

Measures website usage and performance

CRM / Marketing Provider

Enables embedded content and related functionality

StudyAML will aim to keep this list accurate and up to date.

Where a cookie consent management tool is used, the cookie declaration generated by that tool may provide a live or more detailed description of cookies currently in use.

Some cookies and similar technologies may involve the processing of personal data.

Where personal data is processed, StudyAML will process it in accordance with applicable data protection laws.

Depending on the cookie or technology used, the lawful basis may include:

• consent
• legitimate interests
• performance of a contract; or
• compliance with legal obligations

Where consent is required for cookies or similar technologies, consent will usually also be the relevant basis for associated personal data processing unless another lawful basis is clearly applicable and lawful.

Further information is available in our Privacy Policy.

Some third party providers used by StudyAML may process information outside the United Kingdom or the European Economic Area.

Where personal data is transferred internationally, StudyAML will take appropriate steps designed to protect that data in accordance with applicable data protection laws.

These steps may include adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, EU Standard Contractual Clauses, or other lawful transfer mechanisms.

Further information is available in our Privacy Policy.

Some browsers offer “Do Not Track” or similar settings.

There is currently no single, consistent industry standard for responding to such signals.

StudyAML will respect cookie choices made through its cookie consent management tool and applicable browser or device settings where technically feasible and legally required.

If you disable or block cookies, the StudyAML website may not function as intended.

This may affect:

• website navigation
• form submissions
• demo booking functionality
• embedded scheduling tools
• preference settings
• security protections
• analytics accuracy; and
• content display

Strictly necessary cookies may still be used where required for the operation, security, or delivery of the website or services you request.

We may update this Cookie Policy from time to time.

The updated version will be published on our website with a revised “Last updated” date.

Where appropriate, we may ask you to renew or update your cookie preferences.

If you have any questions about this Cookie Policy or StudyAML’s use of cookies and similar technologies, please contact:

VYKN UK LTD, 9 Greyfriars Road, Reading, England, RG1 1NU.

Company number: 17214840 · Email: contact@vykn.com · Website: www.StudyAML.com